m.o.

Degree project

Allsvenskan

As the final project in school me and my friends Robert and Christoffer decided to make our biggest and best project ever! We therefore chose to make a rebrand of Allsvenskan, the highest division of football in Sweden. We got inspired by a London Based agency called Dixon Baxi, who rebranded the Premier League in England.

Challenges:

Time pressure. We had a lot to do in only a month. We had to learn how to estimate the time in a way to make a good end product.
We had some problems with the Google Drive not updating automatically for everyone, which led to not everyone having the latest files.

End product:

Graphic Manual
Animated Tv Graphics
New webpage

The waves are supposed to symbolize the infamous Wave, originally called Mexican Wave, because it creates a connection with everyone in the stadium. The most important feature is that it connects people supporting opposing teams.